Our Services > CONTENT STRATEGY

Get a clear plan for your content

Content strategy packages

Wordland has a proven process for articulating business and target audience needs as well as a shared strategy to meet those needs. Our workshops are structured meetings that help teams find alignment and quickly decide "what to say and how to say it."

Content positioning and plan workshop

1/2 day

Together we’ll capture your business goals and target audience needs, draft a new competitive positioning statement, and prioritize next steps for content in a super-efficient workshop for your team’s stakeholders.

Includes: Light documentation of business goals and target audience needs. An internal positioning statement and prioritized next steps for content.

Brand and content strategy

4 weeks

We'll leverage your team's expertise and quickly deliver a clear plan for "what to say and how to say it."

Your content strategy will summarize business goals, target audiences, internal positioning statement, key messages to communicate, voice and tone, and top priority channels for reaching your goals with strategic content.

Includes: (3) content workshops and content strategy presentation with one round of edits.

Content strategy with new content

6 weeks

Get a clear strategy with additional guidelines and stellar copy for your website and social channels.

Includes: (3) content workshops; content strategy presentation; additional content guidelines; copywriting for a new home page; (2) additional webpages, and (3) example social posts or product screens.

Content design and copywriting

Hourly

Following your content strategy, we’ll collaborate with your team and efficiently produce on-brand copy for your website and/or digital products.

Includes: Information architecture, product UX copywriting, SEO-optimized marketing content as requested.